Omicron Delta Kappa maintains strict brand standards to ensure that, across the country, all circles are communicating in a consistent manner. Public relations and marketing chairs, as well as circle coordinators and faculty advisors, should be familiar with these guidelines. OΔK logos may not be altered in any way. When using logos for spirit wear or gear, the logo may only be used in OΔK colors, black, or white. If you have questions about implementing our brand standards, please contact Amy Newman, director for communications and marketing ([email protected]).
Omicron Delta Kappa offers four official logos. Each logo serves a general purpose and is described below. Each logo has a full-color, black, and white version. We provide a PNG and PDF/Vector link for maximum flexibility.
Vertical Logo
The vertical logo is the official logo of Omicron Delta Kappa. This is typically used for official correspondence such as invitation letters, acceptance letters, and official business.
Vertical PNG Logos: Color – Black – White
Vertical PDF/Vector Logos: Color – Black – White
Horizontal Logo
We offer a horizontal version of the logo that works well on stationery, form letters, and horizontal banners.
Horizontal PNG Logos: Color – Black – White
Horizontal PDF/Vector Logos: Color – Black – White
Crest Logo
The Crest or Laurel Crowned Circle (LCC) logo may be used for publications, social media, and promotional items with permission from National Headquarters.
Crest PNG Logos: Color – Black – White
Crest PDF/Vector Logos: Color – Black – White
Stacked Logo
We offer a stacked version of the logo that utilizes the Greek letters, without the laurel wreath. The stacked logo should only be used for promotional items such as apparel.
Stacked PNG Logos: Color – Black – White
Stacked PDF/Vector Logos: Color – Black – White
Seal and Key
The O∆K seal and key are not to be used by circles. The key is reserved for use by National Headquarters only. The seal exists only on official documents such as charters and membership certificates.
Reproduction
The logo must be scaled proportionally. Do not size the logo one way and not let it scale the other. This will cause the logo to appear skewed or stretched.
Also, follow these guidelines for resizing the logo. When it is sized too small, it becomes unreadable. If you are printing something exceptionally tiny, you should use the simplified logo with only the Greek letters, and not the laurel wreath.
Spacing
The distance between the laurel and the logotype is 1 line of space, and the distance between “The National Leadership Honor Society” and the circle name is 3 lines of space.
Common Mistakes
The type, proportion, and position of the logo’s elements are fixed. Do not modify them for any reason. Do not stretch, outline, or rotate the logo. All of these examples are improper uses of the logo:
Typography and Colors
Typography: Our fonts are in the Goudy Old Style family. The 1914 used inside the laurel wreath is Myriad Pro Regular. The Goudy Old Style family should be used in any printed publications. Online, you’ll want to use Goudy Old Style as an accent font for headings and similar purposes. In situations where Goudy Old Style is not available, use another serif font in its place.
In a paragraph, when referencing the organization by its initials, it is preferable to refer to the organization as O∆K, not ODK. Here’s how to make the Greek letter ∆ on your computer:
- For a Mac user, the font should be Times Regular or Times New Roman for the Greek letters. To type the letters in Greek form (O∆K), the user must type Option J to make the Delta symbol.
- For a PC user, the font doesn’t matter (although Goudy Old Style is the preference). To type the Delta, just go to Insert on the Menu bar and then select the Delta symbol from the drop-down box.
Colors: OΔK provides a variety of official colors in our color palette. To view the full list of fonts and color options, click here. Remember, the logos and imagery of OΔK may only be printed in official ODK colors, black or white.
