Develop an engagement and communications strategy to enhance connections with members and enhance organizational image and awareness.

Initiative 8.1
Enhance organizational image and awareness (and value proposition) with an emphasis on the ODK brand including recognition of the five phases of collegiate life.

8.1.1    Develop a strategic communications program to enhance the image and awareness of Omicron Delta Kappa as the most prestigious honor society recognizing individuals for their leadership accomplishments as well as their scholastic, campus, and community achievements. Communications will include personal appearances/visits by HQ staff and national leaders (Boards and NAC); direct online communication and passive platforms with Google analytics; and printed materials.

8.1.2    Continue development of comprehensive communications programs to provide information and services to members, market and promote Omicron Delta Kappa, and enhance ODK’s general image and awareness.

Initiative 8.2
Develop an engagement and communications strategy to enhance connections with all current members.

8.2.1    Evaluate and modify engagement and communications strategy for collegiate    members.

8.2.2    Evaluate and modify engagement and communications strategy for members who have recently completed undergraduate degrees and are in early phases of professional careers or post-baccalaureate study.

Initiative 8.3
Develop an engagement and communications strategy to enhance connections with honoris causa initiates of ODK.

8.3.1    Create special “welcome new member” letter and package for honoris causa initiates of ODK.